Saturday, January 11, 2014

Writing a client-attracting bio can be a time-consuming challenge that keeps many self-employed business owners, authors, coaches, and speakers feeling frustrated and stuck.  They want "bio pride" but continue to suffer from "bio cringe."

"There is a story-struggle and message-muddle epidemic in force that needs relief now," says Bye-Bye Boring Bio Author and Business Bio Expert Nancy Juetten. "Let the healing for boring business bios begin because 'The Bio Doc' is in."

Juetten offers tips to make a powerful first impression with well-chosen words quickly:

• Define the priority. Cater the message to serve the need at hand – client attraction, media interviews, or speaking engagements. Juetten says that one-size bios do not suit all situations.
• Lead with the role that has the greatest potential to attract clients now. "Author/Speaker/Coach is a list of roles as opposed to an intoxicating message about results that a reader can't wait to learn more about," Juetten explains.
• Reflect on the who, the how and the wow. Specify the ideal client and the compelling result the client can expect to welcome to invite an easy YES decision.
• Identify the specific, terrific results for clients in crystal clear terms. "Readers need to know that relief or compelling benefits are within reach with you as their service provider, and be willing to invest," Juetten says.
• Add personality. "What quick stories or sound bites can you share?" Juetten suggests. "People hire me for my head, pay me for my heart, and trust me most when I use both," is an example from Steve Juetten, Certified Financial Planner. It sets the tone to create a relationship and invites clients to lean in to learn more."
• "Content over Cute" is a good rule of thumb. Name and claim geography and expertise – such as 'Fee-only financial planner, Bellevue, WA.' Then, it is easy for clients searching for that expertise to find, call, and do business," Juetten says.

Source: www.byebyeboringbio.com. 

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