Friday, September 19, 2014

Maintaining a company blog can help you generate brand recognition and significantly increase sales, yet because of time and creative constraints, many business owners are not committing to the task. The following four simple tips can help you break through the creative barriers and help elevate your blogging campaign:

• Develop an editorial calendar
• Consult a variety of sources to find inspiration
• Consider a blog series for longer posts
• Hire a freelance writer

The key to a successful blog is consistent quality messaging. You want your readers to come to you as a source of information, so be sure to post regularly, and ensure your posts are well thought and offer value to your readers.

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